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]]>Nearly everyone in Internet Marketing has heard of Google Analytics – it’s a service that gives incredible tracking and information about website visitors. Google Tag Manager is somewhat new to many people, and new things can be a little intimidating and mysterious. So what are the differences in Google Tag Manager and Google Analytics?
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]]>There are often times that you'll need to be able to locate your Google Analytics Property ID. It's not always easy to recall where the Property ID is in Google Analytics, so this guide was created to help quickly locate it.
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]]>When you begin to use Google Tag Manager, one of the first (and sometimes mysterious) things to learn about is the Google Tag Manager Data Layer. I've heard many people mention that the Data Layer is confusing and difficult to learn. In this post, I'll help you understand the simplicity of the data layer and how you can use the data layer to take Google Tag Manger to the next level.
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]]>If you've never used Google Analytics - well, you're in the right spot. I'll share with you what Google Analytics is, how to use Google Analytics (including setup and installation), and how to get started using some powerful Google Analytic reports.
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]]>I've seen a bit of confusion around Google Tag Manager placement in some blogs and websites. Some places say that it needs to be above the closing
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]]>As you start to mature in your experience with Google Analytics, you realize that, as a default install, Analytics has some weaknesses in providing deep insights that are unique to your site - that's where Calculated Metrics come in.
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]]>Everyone wants a low bounce rate – it’s one of the most popular and telling metrics regarding site popularity and overall health. Bounce rates differ from site to site and page to page, which means a “one size fits all” bounce rate reduction strategy really doesn’t exist. There are, however, several things you can do to decrease […]
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]]>Whether you are a green Internet Marketer, or a startup blogger, getting started in Google Analytics can be intimidating. I’ve outlined some key metrics to help you get started in Google Analytics.
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]]>One of the most powerful things you can use Google Analytics for is to create custom segments and see how different traffic performs better (or worse). One particular class of segments exists by default in Google Analytics - Channels.
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