Creating segments gives you tremendous insights into your Analytics - much more than just an overview. They are different from filters, and allow you to view traffic for a particular set of users.
It's what every site owner and Google Analytics user wants - a low bounce rate. But what if your bounce rate drops suddenly and unexpectedly? Here are three things to check before you panic.
Site Search is a way for Google Analytics to track how visitors search on your site, from what pages search originate from, how long visitors stay, and other useful data.
Users care about the domain suffix, according to a recent study. Inside are 4 things you must know before buying a domain name.
You spend tremendous amounts of time researching a topic, crafting your content, and only for visitors to say "meh" from the metrics you observe. I'll tell you a dirty little secret about Internet users, and how you can...
Google Analytics is an amazingly powerful tool. Segmenting your visitors based on certain criteria can yield amazing insight into patterns or untapped data. They can help to filter out noise from meaningful statistics.
A few times in your career, you may need to work on a re-branding effort or merger or acquisition, which usually means a domain name change. At the onset, the change can seem very intimidating and daunting, simply because...