If you've never used Google Analytics - well, you're in the right spot. I'll share with you what Google Analytics is, how to use Google Analytics (including setup and installation), and how to get started using some powerful Google...
As you start to mature in your experience with Google Analytics, you realize that, as a default install, Analytics has some weaknesses in providing deep insights that are unique to your site - that's where Calculated Metrics come in.
It's important to understand the difference between Google Analytics Sessions and Users. Users and Session are related and one builds upon the other. They work together and they help us understand the hierarchy of our visitors, and if we...