{"id":1217,"date":"2015-07-12T12:29:56","date_gmt":"2015-07-12T16:29:56","guid":{"rendered":"http:\/\/www.gregcruce.com\/?page_id=1217"},"modified":"2015-07-12T17:12:33","modified_gmt":"2015-07-12T21:12:33","slug":"google-analytics-url-builder-for-custom-utm-codes","status":"publish","type":"page","link":"https:\/\/www.gregcruce.com\/resources\/google-analytics-url-builder-for-custom-utm-codes\/","title":{"rendered":"Google Analytics URL Builder for Custom UTM Codes"},"content":{"rendered":"<p>Tracking links back to your site is important &#8211; and many times automatic &#8211; in Google Analytics. However, there are times where you will need more information about your inbound links such as:<\/p>\n<ul>\n<li>Emails<\/li>\n<li>PDF&#8217;s<\/li>\n<li>Social Media<\/li>\n<li>Paid Placement<\/li>\n<\/ul>\n<p>That&#8217;s where the <strong>Google Analytics URL Builder<\/strong> can help &#8211; by allowing you to add <em>custom UTM codes<\/em> to links, you can track very specifically any URL and any link. \u00a0Google&#8217;s help tool has great information on <a href=\"https:\/\/support.google.com\/analytics\/answer\/1033863\">custom campaigns<\/a>. \u00a0On to the tool!<\/p>\n<h2>Google Analytics URL Builder<\/h2>\n\r\n<script>\r\nfunction updateOutput(){\r\n  var d = jQuery('#utm_domain').val();\r\n  var s = jQuery('#utm_source').val();\r\n  var m = jQuery('#utm_medium').val();\r\n  var t = jQuery('#utm_term').val();\r\n  var c = jQuery('#utm_content').val();\r\n  var n = jQuery('#utm_name').val();\r\n  var str = d + '?utm_source=' + encodeURIComponent(s) + '&utm_medium=' + encodeURIComponent(m) + '&utm_campaign=' + encodeURIComponent(n);\r\n  if (t) { var str = str + '&utm_term=' + encodeURIComponent(t); }\r\n  if (c) { var str = str + '&utm_content=' + encodeURIComponent(c); }\r\n  if (m && n && d && s) {\r\n\tjQuery('#newurl').html(str.replace(\/&\/g, \"&amp;\").replace(\/<\/g, \"&lt;\").replace(\/>\/g, \"&gt;\"));\r\n        jQuery('#ga-url').show();\r\n  } else {\r\n\talert('Oops - some required fields are blank; try again!');\r\n\tjQuery('#newurl').html('');\r\n\tjQuery('#ga-url').hide();\r\n\tjQuery('#newurl').select();\r\n  }\r\n}<\/script>\r\n<form action=''><fieldset>\r\n<h4>Required - 4 fields<\/h4>\r\n<p>The fields below are required for accurate tracking.  The optional fields below can be used for further refined tracking.<\/p>\r\n\r\n<p>Domain Name<br\/>\r\n<span class='tiny-gaub'>Use the full URL including 'http:\/\/' for best results<\/span><br\/>\r\n<input class='text-gaub' type='text' name='utm_domain' id='utm_domain'><\/p>\r\n\r\n<p><label for='utm_source'>Campaign Source<\/label><br\/>\r\n<span class='tiny-gaub'>Common GA sources are 'google' and domains like 'reddit.com', feel free to use your own source<\/span><br\/>\r\n<input class='text-gaub' type='text' name='utm_source' id='utm_source' value=''><\/p>\r\n\r\n<p><label for='utm_medium'>Campaign Medium<\/label><br\/>\r\n<span class='tiny-gaub'>Common GA mediums are 'email' and 'referral', feel free to use your own medium<\/span><br\/>\r\n<input class='text-gaub' type='text' name='utm_medium' id='utm_medium' value=''><\/p>\r\n\r\n<p><label for='utm_name'>Campaign Name<\/label><br\/>\r\n<span class='tiny-gaub'>Campaign Names are completely open - best practices say use a descriptive and self-evident name such as 'HBR Placed Ad - 2015 Q4'<\/span><br\/>\r\n<input class='text-gaub' type='text' name='utm_name' id='utm_name' value=''><\/p>\r\n\r\n<h4>Optional<\/h4>\r\n\r\n<p><label for='utm_term'>Campaign Term<\/label><br\/>\r\n<span class='tiny-gaub'>Reference any specific keywords or terms the ad or link is associated with<\/span><br\/>\r\n<input class='text-gaub' type='text' name='utm_term' id='utm_term' value=''><\/p>\r\n\r\n<p><label for='utm_content'>Campaign Content<\/label><br\/>\r\n<span class='tiny-gaub'>If you are using different creative, ads, or A\/B testing, identify variants here<\/span><br\/>\r\n<input class='text-gaub' type='text' name='utm_content' id='utm_content' value=''><\/p>\r\n\r\n<\/fieldset>\r\n<\/form><p><a onclick='javascript:updateOutput();' class='btn-link'>Build My URL<\/a><\/p><div id='ga-url' style='display:none;'><br\/><h4>Your Google Analytics Tagged URL<\/h4><textarea id='newurl' class='textarea-gaub' readonly='readonly' wrap='off' onclick='this.select();'><\/textarea><p>Copy the above URL and use it as your new URL to track your links!<\/p><\/div><\/fieldset><\/form>\n<h2>Custom UTM Codes<\/h2>\n<p>Did you find the tool useful? What are some ingenious or clever things you&#8217;ve found to track with custom UTM codes? I&#8217;d love to hear about it in the comments below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tracking links back to your site is important &#8211; and many times automatic &#8211; in Google Analytics. However, there are times where you will need more information about your inbound links such as: Emails PDF&#8217;s Social Media Paid Placement That&#8217;s where the Google Analytics URL Builder can help &#8211; by allowing you to add custom [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1230,"parent":902,"menu_order":30,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics URL Builder for Custom UTM Codes - www.gregcruce.com<\/title>\n<meta name=\"description\" content=\"The Google Analytics URL Builder allows you to add custom UTM codes to links to track specifically which links visitors came from to your site.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gregcruce.com\/resources\/google-analytics-url-builder-for-custom-utm-codes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics URL Builder for Custom UTM Codes - www.gregcruce.com\" \/>\n<meta property=\"og:description\" content=\"The Google Analytics URL Builder allows you to add custom UTM codes to links to track specifically which links visitors came from to your site.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.gregcruce.com\/resources\/google-analytics-url-builder-for-custom-utm-codes\/\" \/>\n<meta property=\"og:site_name\" content=\"www.gregcruce.com\" \/>\n<meta property=\"article:modified_time\" content=\"2015-07-12T21:12:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.gregcruce.com\/wp-content\/uploads\/google-analytics-url-builder.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1540\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@gregcruce\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.gregcruce.com\/resources\/google-analytics-url-builder-for-custom-utm-codes\/\",\"url\":\"https:\/\/www.gregcruce.com\/resources\/google-analytics-url-builder-for-custom-utm-codes\/\",\"name\":\"Google Analytics URL Builder for Custom UTM Codes - www.gregcruce.com\",\"isPartOf\":{\"@id\":\"https:\/\/www.gregcruce.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.gregcruce.com\/resources\/google-analytics-url-builder-for-custom-utm-codes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.gregcruce.com\/resources\/google-analytics-url-builder-for-custom-utm-codes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.gregcruce.com\/wp-content\/uploads\/google-analytics-url-builder.jpg\",\"datePublished\":\"2015-07-12T16:29:56+00:00\",\"dateModified\":\"2015-07-12T21:12:33+00:00\",\"description\":\"The Google Analytics URL Builder allows you to add custom UTM codes to links to track specifically which links visitors came from to your site.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.gregcruce.com\/resources\/google-analytics-url-builder-for-custom-utm-codes\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.gregcruce.com\/resources\/google-analytics-url-builder-for-custom-utm-codes\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.gregcruce.com\/resources\/google-analytics-url-builder-for-custom-utm-codes\/#primaryimage\",\"url\":\"https:\/\/www.gregcruce.com\/wp-content\/uploads\/google-analytics-url-builder.jpg\",\"contentUrl\":\"https:\/\/www.gregcruce.com\/wp-content\/uploads\/google-analytics-url-builder.jpg\",\"width\":1540,\"height\":600,\"caption\":\"Google Analytics URL Builder\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.gregcruce.com\/resources\/google-analytics-url-builder-for-custom-utm-codes\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.gregcruce.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Resources\",\"item\":\"https:\/\/www.gregcruce.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Google Analytics URL Builder for Custom UTM Codes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.gregcruce.com\/#website\",\"url\":\"https:\/\/www.gregcruce.com\/\",\"name\":\"www.gregcruce.com\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.gregcruce.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Analytics URL Builder for Custom UTM Codes - www.gregcruce.com","description":"The Google Analytics URL Builder allows you to add custom UTM codes to links to track specifically which links visitors came from to your site.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gregcruce.com\/resources\/google-analytics-url-builder-for-custom-utm-codes\/","og_locale":"en_US","og_type":"article","og_title":"Google Analytics URL Builder for Custom UTM Codes - www.gregcruce.com","og_description":"The Google Analytics URL Builder allows you to add custom UTM codes to links to track specifically which links visitors came from to your site.","og_url":"https:\/\/www.gregcruce.com\/resources\/google-analytics-url-builder-for-custom-utm-codes\/","og_site_name":"www.gregcruce.com","article_modified_time":"2015-07-12T21:12:33+00:00","og_image":[{"width":1540,"height":600,"url":"https:\/\/www.gregcruce.com\/wp-content\/uploads\/google-analytics-url-builder.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@gregcruce","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.gregcruce.com\/resources\/google-analytics-url-builder-for-custom-utm-codes\/","url":"https:\/\/www.gregcruce.com\/resources\/google-analytics-url-builder-for-custom-utm-codes\/","name":"Google Analytics URL Builder for Custom UTM Codes - www.gregcruce.com","isPartOf":{"@id":"https:\/\/www.gregcruce.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gregcruce.com\/resources\/google-analytics-url-builder-for-custom-utm-codes\/#primaryimage"},"image":{"@id":"https:\/\/www.gregcruce.com\/resources\/google-analytics-url-builder-for-custom-utm-codes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gregcruce.com\/wp-content\/uploads\/google-analytics-url-builder.jpg","datePublished":"2015-07-12T16:29:56+00:00","dateModified":"2015-07-12T21:12:33+00:00","description":"The Google Analytics URL Builder allows you to add custom UTM codes to links to track specifically which links visitors came from to your site.","breadcrumb":{"@id":"https:\/\/www.gregcruce.com\/resources\/google-analytics-url-builder-for-custom-utm-codes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gregcruce.com\/resources\/google-analytics-url-builder-for-custom-utm-codes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gregcruce.com\/resources\/google-analytics-url-builder-for-custom-utm-codes\/#primaryimage","url":"https:\/\/www.gregcruce.com\/wp-content\/uploads\/google-analytics-url-builder.jpg","contentUrl":"https:\/\/www.gregcruce.com\/wp-content\/uploads\/google-analytics-url-builder.jpg","width":1540,"height":600,"caption":"Google Analytics URL Builder"},{"@type":"BreadcrumbList","@id":"https:\/\/www.gregcruce.com\/resources\/google-analytics-url-builder-for-custom-utm-codes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gregcruce.com\/"},{"@type":"ListItem","position":2,"name":"Resources","item":"https:\/\/www.gregcruce.com\/resources\/"},{"@type":"ListItem","position":3,"name":"Google Analytics URL Builder for Custom UTM Codes"}]},{"@type":"WebSite","@id":"https:\/\/www.gregcruce.com\/#website","url":"https:\/\/www.gregcruce.com\/","name":"www.gregcruce.com","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gregcruce.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.gregcruce.com\/wp-json\/wp\/v2\/pages\/1217"}],"collection":[{"href":"https:\/\/www.gregcruce.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.gregcruce.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.gregcruce.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gregcruce.com\/wp-json\/wp\/v2\/comments?post=1217"}],"version-history":[{"count":0,"href":"https:\/\/www.gregcruce.com\/wp-json\/wp\/v2\/pages\/1217\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.gregcruce.com\/wp-json\/wp\/v2\/pages\/902"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gregcruce.com\/wp-json\/wp\/v2\/media\/1230"}],"wp:attachment":[{"href":"https:\/\/www.gregcruce.com\/wp-json\/wp\/v2\/media?parent=1217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}