{"id":1365,"date":"2015-08-23T18:53:27","date_gmt":"2015-08-23T22:53:27","guid":{"rendered":"http:\/\/www.gregcruce.com\/?p=1365"},"modified":"2018-01-12T11:50:23","modified_gmt":"2018-01-12T16:50:23","slug":"what-are-sessions-and-users-in-google-analytics","status":"publish","type":"post","link":"https:\/\/www.gregcruce.com\/what-are-sessions-and-users-in-google-analytics\/","title":{"rendered":"What Are Sessions And Users In Google Analytics?"},"content":{"rendered":"
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It’s important to understand the difference between Google Analytics Sessions<\/strong> and Users<\/strong>. Users and Session are related and one builds upon the other.<\/p>\n They work together, and they help us understand how often visitors return to the site, and if we are meeting our KPI’s and goals. Let’s start with the simplest item first – a User<\/strong>.<\/p>\n In Google Analytics, a User<\/strong> is a unique person who is visiting the site via a computer, tablet, or mobile browser (that accepts a Google Analytics tracking cookie)<\/em>.<\/p>\n You (reading my site from your device) are 1 User in Google Analytics. If you open this site in another device, you will be considered another 1 User to Google Analytics, despite actually being a single person using multiple devices.\u00a0Each new person who comes to a site will get a Google Analytics cookie that tracks them and identifies them.<\/p>\nUsers<\/h2>\n