{"id":1928,"date":"2017-06-06T22:21:26","date_gmt":"2017-06-07T02:21:26","guid":{"rendered":"http:\/\/www.gregcruce.com\/?p=1928"},"modified":"2017-06-06T22:21:26","modified_gmt":"2017-06-07T02:21:26","slug":"google-tag-manager-vs-google-analytics","status":"publish","type":"post","link":"https:\/\/www.gregcruce.com\/google-tag-manager-vs-google-analytics\/","title":{"rendered":"Google Tag Manager vs Google Analytics"},"content":{"rendered":"<p>It&#8217;s a question that&#8217;s asked often &#8211; &#8220;How do you use Google Analytics and Google Tag Manager together&#8221;?\u00a0Once it&#8217;s clear what each tool does, it&#8217;s relatively easy\u00a0to imagine how they work together.<\/p>\n<h2>Difference Between Google Tag Manager And Google Analytics<\/h2>\n<p>Nearly everyone in Internet Marketing has heard of Google Analytics &#8211; it&#8217;s a service that gives incredible tracking and information about website visitors. Google Tag Manager is somewhat new to many people, and new things can be a little intimidating and mysterious. So what are the differences in Google Tag Manager and Google Analytics?<\/p>\n<h4>Google Tag Manager<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1931 alignright\" src=\"http:\/\/www.gregcruce.com\/wp-content\/uploads\/google-tag-manager-logo.png\" alt=\"Google Tag Manager\" width=\"218\" height=\"70\" \/>Google Tag Manager is a way to dynamically add tags to a website. Tags can be\u00a0Javascript code, tags, and pixels.<\/p>\n<p>Tag Manager uses a web interface to add and specify conditions when certain tags should be active on a page.<\/p>\n<h4>Google Analytics<\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1932 alignright\" src=\"http:\/\/www.gregcruce.com\/wp-content\/uploads\/google-analytics-logo.png\" alt=\"Google Analytics\" width=\"185\" height=\"71\" \/>Google Analytics is a service that uses Javascript tags to record\u00a0information about website visitors and pages visitors look at.<\/p>\n<p>Once installed\u00a0on a website, \u00a0Google Analytics automatically collects basic information, but can be extended with Google Analytics Event Tracking and other customizations.<\/p>\n<h2>How To Use Google Tag Manager With Google Analytics<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1934 alignnone\" src=\"http:\/\/www.gregcruce.com\/wp-content\/uploads\/google-tag-manager-and-google-analytics.png\" alt=\"Google Tag Manager and Google Analytics\" width=\"550\" height=\"82\" \/><\/p>\n<p>Google Tag Manager extends and complements Google Analytics beautifully. Together, Google Tag Manager allows marketers to expand Google Analytics data collection abilities &#8211; with little to no help needed from a developer.<\/p>\n<p>Some examples of ways that Google Tag Manager can extend Google Analytics are:<\/p>\n<ul>\n<li>Links that visitors click to exit your website<\/li>\n<li>Tracking phone number clicks<\/li>\n<li>Scrolling on webpages<\/li>\n<li>Form interactions<\/li>\n<\/ul>\n<p>Of course, these interactions were possible with Google Analytics &#8211; but these interactions usually required a developer publishing code to a website. This can and does slow down dynamic marketing teams who need data fast. Tag Manager offers a much faster publishing engine, allowing marketing teams to rapidly tag and track information with minimal developer involvement.<\/p>\n<p>However, there are some places where using both Google Tag Manager and Google Analytics together can go awry.<\/p>\n<h2>You Can&#8217;t Have Both GTM and GA Code On The Same Website&#8230;<\/h2>\n<p>Having both GTM code and GA code (and both using the same Google Property ID) would result in double-pageviews, a zero bounce rate, and all sorts of data integrity issues.<\/p>\n<p>If you are confident your site has no event tracking or custom GA code, is as easy:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.gregcruce.com\/google-analytics-property-id-where-and-how-to-find-it\/\">Locate your Google Property ID<\/a>\u00a0and add to Google Tag Manager UA tag<\/li>\n<li><a href=\"http:\/\/www.gregcruce.com\/where-to-place-google-tag-manager-code\/\">Add your new GTM code<\/a> to the site<\/li>\n<li>Remove your old GA code from the site<\/li>\n<li>Publish (and verify you still receive GA tracking via the Live portion in Analytics)<\/li>\n<\/ul>\n<p>If you do have custom event tracking in the code, things get a little more involved.<\/p>\n<h2>&#8230;Unless Migrating From Google Analytics Code To Google Tag Manager Code<\/h2>\n<p>When migrating a website from Analytics to Tag Manager, it&#8217;s common to use a &#8220;testing&#8221; Google Property ID in Tag Manager versus the live websites Google Property ID . This &#8220;duplicate&#8221; approach works well since you can test your GTM installation on a live site while still capturing live data in a live GA property.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nearly everyone in Internet Marketing has heard of Google Analytics \u2013 it\u2019s a service that gives incredible tracking and information about website visitors. Google Tag Manager is somewhat new to many people, and new things can be a little intimidating and mysterious. So what are the differences in Google Tag Manager and Google Analytics?<\/p>\n","protected":false},"author":1,"featured_media":1940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41,88],"tags":[63],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Tag Manager vs Google Analytics - www.gregcruce.com<\/title>\n<meta name=\"description\" content=\"It\u2019s a question that\u2019s asked often, \u201cHow do you use Google Analytics and Google Tag Manager together&quot;? 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