{"id":488,"date":"2014-09-30T09:10:25","date_gmt":"2014-09-30T13:10:25","guid":{"rendered":"http:\/\/www.gregcruce.com\/?p=488"},"modified":"2017-05-29T11:56:58","modified_gmt":"2017-05-29T15:56:58","slug":"evergreen-content-growing-content-strategy","status":"publish","type":"post","link":"https:\/\/www.gregcruce.com\/evergreen-content-growing-content-strategy\/","title":{"rendered":"Evergreen Content: Growing Your Content Strategy"},"content":{"rendered":"
When most organizations decide to get online and create a website, they usually follow a certain pattern and go through phases like this:<\/p>\n
Once an organization and its website reach that last point, it becomes important to seize upon the value of evergreen content<\/strong>.<\/p>\n Evergreen content gets its symbolism from the evergreen tree – meaning that the content doesn’t shed it’s value after a season, but retains its value for years to come.<\/p>\n It is knowledge that can\u00a0be virtually the same the day that it’s launched, and also years from now. It is content that is consistently relevant to the topic and to the user. This is content that has timeless value and may require little to no ongoing maintenance. What knowledge exists in your industry and organization that rarely changes? Is it a certain technique or process? Is it a maintenance procedure? Is it something that could be a manual for a new person? This is evergreen content.<\/p>\nWhat Is Evergreen Content?<\/h2>\n