{"id":731,"date":"2015-01-03T07:45:13","date_gmt":"2015-01-03T12:45:13","guid":{"rendered":"http:\/\/www.gregcruce.com\/?p=731"},"modified":"2019-05-18T09:17:34","modified_gmt":"2019-05-18T13:17:34","slug":"4-things-must-know-domain-name-suffixes","status":"publish","type":"post","link":"https:\/\/www.gregcruce.com\/4-things-must-know-domain-name-suffixes\/","title":{"rendered":"4 Things You Must Know About Domain Name Suffixes"},"content":{"rendered":"

Do users care about the domain suffix (“.com\/.org”), also known as a Top Level Domain, or TLD? Many marketers and domain registrars<\/a> will tell you “no” – however, a\u00a0recent study<\/a>\u00a0seems to indicate otherwise, and while it mostly focused on domain-specific TLD’s, there are some solid points for marketers to take note of.<\/p>\n

Here are 4 things you must know about a domain name suffix.<\/p>\n

1. User’s Don’t Trust Non-Traditional TLD’s<\/h2>\n

\"WouldQ: “www.bestquotes.insurance” – <\/em>based primarily on the URL,\u00a0would you trust this site?<\/strong><\/p>\n

When asked this question, 62% of Americans said they would not trust this domain<\/strong>, looking solely at the URL.<\/p>\n

If you’re considering starting a new website or undergoing a rebranding effort, the data strongly suggests you use a traditional TLD such as “.com” or “.org” for trustworthiness.<\/p>\n

If you must go non-traditional,\u00a0dig deep into your user base for validation with focus groups.<\/p>\n

Outstanding Support From A Domain Name Registrar? Yes!<\/strong>
\nHover.com<\/a>\u00a0has outstanding email and phone support and is who I use.
\nRegister a domain now and save\u00a0$2 per domain name<\/a><\/p><\/div>\n

2. For A Non-Profit, Choose “.org”<\/h2>\n

\"Non-profitQ: Which Domain Name Is Likely A Nonprofit?<\/strong><\/p>\n