{"id":854,"date":"2015-04-20T23:32:20","date_gmt":"2015-04-21T03:32:20","guid":{"rendered":"http:\/\/www.gregcruce.com\/?p=854"},"modified":"2019-05-18T09:18:07","modified_gmt":"2019-05-18T13:18:07","slug":"track-rss-feed-google-analytics","status":"publish","type":"post","link":"https:\/\/www.gregcruce.com\/track-rss-feed-google-analytics\/","title":{"rendered":"How To Track An RSS Feed In Google Analytics"},"content":{"rendered":"<p>Many popular CMS&#8217;s (including WordPress) automatically utilize RSS to publish content, which is a great way to allow users to collect and read content on their own. The downside to RSS is it can be difficult to track exactly who reads your content via RSS. My friend Josh Ledford has written a great article on <a href=\"https:\/\/joshledford.com\/how-to-add-google-analytics-campaign-tracking-to-your-wordpress-rss-feed\/\">how to track<\/a> WordPress RSS feeds in Google Analytics.<\/p>\n<p>RSS feeds typically contain some of your most loyal followers, so setting up RSS feed tracking\u00a0is a great way to monitor\u00a0and see what content and events occur with those users.<\/p>\n<p>I&#8217;d recommend <a title=\"How To Create Custom Segments in Google Analytics\" href=\"\/\/www.gregcruce.com\/how-to-create-custom-segments-in-google-analytics\/\">setting up a few\u00a0custom segments in Google Analytics<\/a> once this is in place to help see the RSS readership:<\/p>\n<ul>\n<li>one segment that <strong>includes<\/strong> just\u00a0your RSS readers<\/li>\n<li>one segment that <strong>excludes<\/strong> just your RSS readers<\/li>\n<li>one segment where the user exited to your RSS feed via an event<\/li>\n<\/ul>\n<p>These should yield tremendous insight to your Google Analytics reports.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many companies use RSS to publish content, but how can you track who reads that content?  Here is a great tip for tracking RSS feeds in Wordpress.<\/p>\n","protected":false},"author":1,"featured_media":856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[63,42,64,61],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Track An RSS Feed In Google Analytics - www.gregcruce.com<\/title>\n<meta name=\"description\" content=\"RSS feeds typically contain some of your most loyal followers, so tracking them can yield tremendous insight.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gregcruce.com\/track-rss-feed-google-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Track An RSS Feed In Google Analytics - 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