Google Analytics URL Builder

Google Analytics URL Builder for Custom UTM Codes

Tracking links back to your site is important – and many times automatic – in Google Analytics. However, there are times where you will need more information about your inbound links such as:

  • Emails
  • PDF’s
  • Social Media
  • Paid Placement

That’s where the Google Analytics URL Builder can help – by allowing you to add custom UTM codes to links, you can track very specifically any URL and any link.  Google’s help tool has great information on custom campaigns.  On to the tool!

Google Analytics URL Builder

Required - 4 fields

The fields below are required for accurate tracking. The optional fields below can be used for further refined tracking.

Domain Name
Use the full URL including 'http://' for best results

Common GA sources are 'google' and domains like '', feel free to use your own source

Common GA mediums are 'email' and 'referral', feel free to use your own medium

Campaign Names are completely open - best practices say use a descriptive and self-evident name such as 'HBR Placed Ad - 2015 Q4'


Reference any specific keywords or terms the ad or link is associated with

If you are using different creative, ads, or A/B testing, identify variants here

Build My URL

Custom UTM Codes

Did you find the tool useful? What are some ingenious or clever things you’ve found to track with custom UTM codes? I’d love to hear about it in the comments below!

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