Tracking links back to your site is important – and many times automatic – in Google Analytics. However, there are times where you will need more information about your inbound links such as:
- Social Media
- Paid Placement
That’s where the Google Analytics URL Builder can help – by allowing you to add custom UTM codes to links, you can track very specifically any URL and any link. Google’s help tool has great information on custom campaigns. On to the tool!
Google Analytics URL Builder
Custom UTM Codes
Did you find the tool useful? What are some ingenious or clever things you’ve found to track with custom UTM codes? I’d love to hear about it in the comments below!