While implementing the Google Tag Manager v2 for a client site, an interesting form tracking problem was discovered. The contact form was attempting to track submissions via Google Tag Manager, and despite the form submitting properly, it wasn’t being...
Nearly everyone in Internet Marketing has heard of Google Analytics – it’s a service that gives incredible tracking and information about website visitors. Google Tag Manager is somewhat new to many people, and new things can be a little...
When you begin to use Google Tag Manager, one of the first (and sometimes mysterious) things to learn about is the Google Tag Manager Data Layer. I've heard many people mention that the Data Layer is confusing and difficult...
This is a great tip and one that is used frequently! Setting up your Google Analytics Tracking ID as a Google Tag Manager variable is a fast, easy way to roll out updates to any account.
If you use the dataLayer.push methods in Google Tag Manager to add data to your Data Layer, you'll want to include a Data Layer Event as well, which can fire a Custom Event Trigger. Using this setup will allow...