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www.gregcruce.com
  • Internet Marketing
    • Google Analytics
    • Google Tag Manager
    • SEO
    • Content
    • Marketing Automation
    • Social Media
    • PPC
  • Technology
    • Mobile
    • ISP
    • Hosting
    • Tools & Services
  • Resources
    • Useful And Unique Sites
    • Google Analytics Referral Spam Filters
    • Google Analytics URL Builder for Custom UTM Codes
  • Contact

Google Tag Manager

GTM AJAX Forms

Written by Greg Cruce
While implementing the Google Tag Manager v2 for a client site, an interesting form tracking problem was discovered.  The contact form was attempting to track submissions via Google Tag Manager, and despite the form submitting properly, it wasn’t being...
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August 7, 2017

Google Tag Manager vs Google Analytics

Written by Greg Cruce
Google Tag Manager vs Google Analytics
Nearly everyone in Internet Marketing has heard of Google Analytics – it’s a service that gives incredible tracking and information about website visitors. Google Tag Manager is somewhat new to many people, and new things can be a little...
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June 6, 2017

Google Tag Manager Data Layer: A How-To Guide (With Examples)

Written by Greg Cruce
Google Tag Manager Data Layer: A How-To Guide (With Examples)
When you begin to use Google Tag Manager, one of the first (and sometimes mysterious) things to learn about is the Google Tag Manager Data Layer. I've heard many people mention that the Data Layer is confusing and difficult...
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July 4, 2016

Where To Place Google Tag Manager Code

Written by Greg Cruce
Where To Place Google Tag Manager Code
I've seen a bit of confusion around Google Tag Manager placement in some blogs and websites. Some places say that it needs to be above the closing tag, while others say it needs to be just after the...
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April 12, 2016

Set Your Google Analytics Tracking ID As A Variable In Google Tag Manager

Written by Greg Cruce
Google Analytics Tracking ID As A Variable In Google Tag Manager
This is a great tip and one that is used frequently! Setting up your Google Analytics Tracking ID as a Google Tag Manager variable is a fast, easy way to roll out updates to any account.
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July 19, 2015

Using dataLayer.push? Include An Event To Fire Tags in Google Tag Manager

Written by Greg Cruce
Data Layer Push for Google Tag Manager
If you use the dataLayer.push methods in Google Tag Manager to add data to your Data Layer, you'll want to include a Data Layer Event as well, which can fire a Custom Event Trigger. Using this setup will allow...
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July 12, 2015

www.gregcruce.com

The professional blog by Greg Cruce, an Internet and Digital Marketing professional.

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Posts

  • Google Analytics Property ID - Where And How To Find It
    Google Analytics Property ID – Where And How To Find It
  • Where To Place Google Tag Manager Code
    Where To Place Google Tag Manager Code
  • Google Analytics Custom Metrics
    Google Analytics Calculated Metrics (with examples)

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