Everyone wants a low bounce rate – it’s one of the most popular and telling metrics regarding site popularity and overall health. Bounce rates differ from site to site and page to page, which means a “one size fits all” bounce...
You spend tremendous amounts of time researching a topic, crafting your content, and only for visitors to say "meh" from the metrics you observe. I'll tell you a dirty little secret about Internet users, and how you can...
Writing copy for the web isn't the same as writing for a newspaper, book, or ads - it requires understanding how users read online. Here are 7 tips for how to make your content better so that users...
Think back to when you’ve bought something online (and if you haven’t bought something online…it’s 2014, what are you waiting for?) After viewing a product’s details page, normally you click an “Add To Cart” button, then click another button to...
Evergreen content is knowledge that can be virtually the same the day that it's launched, and also years from now - but how can you use it on your site?
Creating content for a web site requires a lot of things - good content, an interesting angle, and usually some good eye candy. Here are 5 great sites to help with visuals.