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    • Google Analytics
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    • Marketing Automation
    • Social Media
    • PPC
  • Technology
    • Mobile
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    • Google Analytics URL Builder for Custom UTM Codes
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Add Filters To Google Analytics
27 June 2015

Add Filters To Google Analytics

Written by Greg Cruce
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What Are Filters?

Google Analytics filters are a way for you to interact with data before it finally is added for processing. Filters are mostly used to remove data (such as analytics spam or internal IP addresses), but they can also be used to modify or include data (such as adding domain names to all URLs).

Caution: setting up filters incorrectly can cause irreversible harm. It is highly recommended you create a new view to test filters before deploying them.

Step 1 – Open Filters In Admin

Google Analytics Filters Admin

From the Google Analytics admin, select the view that you wish to filter and select “Filters” underneath it.

 

Step 2 – Add A New Filter

Add A New Filter

Click the red “+ New Filter” button at the top of the filter information box.

 

Step 3 – Select New Filter

New Or Existing Filter

From here, you’ll select if you want to apply an existing filter from your property, or create a new filter. We want to create a new filter here.

 

Step 4 – Name Your Filter

Name Your Filter

You’ll want to give your filter a descriptive name.

 

Step 5 – Select Filter Type

Select Filter Type

Here you select the filter type – predefined or custom.  Predefined is an easy way to remove your IP address, traffic from a domain, and other common tasks.  Custom is for more advanced things such as domain name additions and analytics spam removal.

Step 6 – Add Filter Information

From here, you’ll want to know what you are filtering and add the needed information. Here are some common filters:

  • Block Internal Traffic From A Static IP Address – Predefined
  • Block Analytics Spam – Custom

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Domain Name, Google Analytics Filters, IP Address
Greg Cruce

Greg has over 20 years of combined experience in the disciplines of web development, computer programming, IT, and Internet marketing and strategy. This unique skillset allows for powerful insights from consulting, strategy, execution and analysis.

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