Creating segments gives you tremendous insights into your Analytics - much more than just an overview. They are different from filters, and allow you to view traffic for a particular set of users.
It's what every site owner and Google Analytics user wants - a low bounce rate. But what if your bounce rate drops suddenly and unexpectedly? Here are three things to check before you panic.
Site Search is a way for Google Analytics to track how visitors search on your site, from what pages search originate from, how long visitors stay, and other useful data.
Google Analytics is an amazingly powerful tool. Segmenting your visitors based on certain criteria can yield amazing insight into patterns or untapped data. They can help to filter out noise from meaningful statistics.