In Google Analytics, a goal is a predetermined action taken on a website that you consider to be noteworthy enough to track. Goals not only show you how well your site is performing for these key metrics, they can...
It's important to understand the difference between Google Analytics Sessions and Users. Users and Session are related and one builds upon the other. They work together and they help us understand the hierarchy of our visitors, and if we...
Many times, you'll want to see what your most popular pages are. This is useful to know if your content is popular, or if users are viewing certain pages that you consider valuable.
Google Analytics filters are a way for you to interact with data before it finally is added for processing. Filters are mostly used to remove data (such as analytics spam or internal IP addresses), but they can also be...
Cohort Analysis in Google Analytics provides deep insight into returning visitors and trends not easily found from other reports and charts. But how can you use it effectively?
Trying to remove your traffic from Google Analytics when you have a dynamic IP address can be frustrating, but here is a great way to clear up some (if not all) of that traffic.
Many companies use RSS to publish content, but how can you track who reads that content? Here is a great tip for tracking RSS feeds in Wordpress.