Everyone wants a low bounce rate – it’s one of the most popular and telling metrics regarding site popularity and overall health. Bounce rates differ from site to site and page to page, which means a “one size fits all” bounce...
Whether you are a green Internet Marketer, or a startup blogger, getting started in Google Analytics can be intimidating. I’ve outlined some key metrics to help you get started in Google Analytics.
One of the most powerful things you can use Google Analytics for is to create custom segments and see how different traffic performs better (or worse). One particular class of segments exists by default in Google Analytics - Channels.
In Google Analytics, a goal is a predetermined action taken on a website that you consider to be noteworthy enough to track. Goals not only show you how well your site is performing for these key metrics, they can...
Many companies use RSS to publish content, but how can you track who reads that content? Here is a great tip for tracking RSS feeds in Wordpress.
Creating segments gives you tremendous insights into your Analytics - much more than just an overview. They are different from filters, and allow you to view traffic for a particular set of users.
Google Analytics is an amazingly powerful tool. Segmenting your visitors based on certain criteria can yield amazing insight into patterns or untapped data. They can help to filter out noise from meaningful statistics.